Alex Garcia

Alejandro Garcia-Nájera or "Alex" is CEO of Garrotero, is a multinational entertainment business professional who has collaborated with entertainment industry leaders. García currently heads the Distribution and Commercial Development areas of the company with the ambition to make its products and content available on platforms and cinemas around the world. Before Garrotero, he was an executive at Sony Pictures, where he led digital distribution for Latin America, and at Universal Music, where he held a similar position, as well as at music streaming company RDIO and the international TV sales and licensing arm. Azteca, Comarex.Through almost 20 years of experience in the business, García has an intimate understanding of the entertainment industry and a strong base for Garrotero's films and television shows.