Luke Archer

Luke Archer is the owner of the ADDY Award Winning Cool Hand Look creative agency in Santa Barbara, CA. Archer was born in Southern California, but raised in the high sierra mountains in Lassen County. In 1999, while completing his capstone course work at business school in Monterey, CA, Archer fell in love with film an video. Since that time, Archer has work ferociously at creating original content. Over the course of then next ten years, Archer would live direct video productions for over 700 concerts and events, establish the music and independent music channels on Microsoft's MSN Video, produce a series of music instruction kits and a line of live DVD videos, and he has produced content for several feature films including "Marley" and "Crime After Crime." In 2012, Archer founded the Cool Hand Look creative agency. Cool Hand Look is a full service marketing agency that specializes video creation. In 2012, Cool Hand Look produced Ron White's promo video for his platinum selling A Little Unprofessional DVD. The company was also awarded two ADDY Awards that year; one for an integrated campaign and the other for a web series.