Noemie Lafrance

Noemie Lafrance is known both for her acclaimed artistic career as a 'site-specific' choreographer and for her trendy commercial work. Bringing her conceptual mind for the movement of bodies in space to a wide range of commercials, music videos, concerts, visual arts, opera and theater, Noemie is a choreographer who has built a reputation for her cutting-edge and large-scale work. The industry is going viral, seeing real people break into a dance is the new trend and this is exactly what Noemie is doing. She makes dancers look like real people and real people dance, and make you want to dance too. Noemie has worked extensively with large groups of both non-dancers and highly trained dancers making complex choreography that has a natural flow. For her, choreography is more than just dance steps, it is the rhythm and movement of all parts of an image. As a 'site-specific' choreographer, Noemie brings the architecture, camera movement and choreography all together. Noemie is best known for her choreography of the Grammy Award nominated Feist music video "1,2,3,4" which garnished multiple awards internationally, generated over 15 millions hits on you tube and was featured on the Ipod nano adds aired internationally. The video went viral and is amongst the most influential music videos today. Noemie recently choreographed Daffy's clothing retailer's viral commercial conceived by award winning agency JohannesLeonardo. The video piece had a live component that was performed at the Ziegfield Theater in NYC. She has worked with award winning agencies internationally on innovative commercials. Credits include Clarks, Nestea, Ipod, Interscope Records among others. Noemie has choreographed for some of today's finest recording artists including David Byrne's world tour, Feist's concert and music videos "My moon my man", "1,2,3,4", "I feel it all" and Mika's music video "Big Girls". She also worked on "Sleepwalkers" a film by prominent visual artist Doug Atkins commissioned by MOMA and on the Opera "King Roger" with 60 chorus signers directed by Lech Majeski. As the artistic director of her company, Sens Production, specializing in site-specific work, Noemie has created, and produced over 15 original works and commissions worldwide. Acclaimed original works include "Descent". "Melt", "Noir" and "Agora". She has been commissioned by established institutions and toured internationally to major festivals. She is currently working on "The Rapture Series" staging the architecture of nine Frank Gehry buildings worldwide, sponsored by Tiffany & Co. Noemie directed three short dance films, "Descent", "Rapture Film" and "Eyes nose mouth" which were screened at major film festivals. Her work "Descent" was listed as one of the ten best performances of 2002 in The New York Times and Time Out New York. She was in Dance Magazine's "25 choreographers to watch" and "The Best of 2006", and has been featured in the New York Times Magazine, Vogue Magazine, TIME Magazine's innovators section, GOOD magazine, to name a few. She has also appeared on NPR, A&E, CBC, BCATV and many others. Noemie won the 2008 MVPA Music Video Production Award for Best Choreography of Feist's music Video, "1,2,3,4". The video also received Le Prix Victoire de la Music in Paris and the CAD Award in London. Noemie is a recipient of two Bessie Awards, a Lambent Award, and is an Alpert Award nominee. Noemie's choreographic style blends sensual and natural choreography with edgy and trendy ideas. She has developed a unique 'site-specific' choreographic language that integrates choreography and urban architecture with a pedestrian twist. Having directed several dance films, she brings a deeper understanding of how dance and camera works together. Noemie's distinctive work is sought after by innovative directors and add agencies all over the world.