Born in O'Porto in 1981, Jerónimo Rocha soon developed a taste for visual storytelling. Instead of playing football like most of the boys his age, he rather preferred to reenact movies and TV shows with a small bunch of renegade colleagues. He studied Graphic Arts in High (Technical) School and later graduated in the (Fine Arts) Painting course at the O'Porto University and post graduated in Pitching and Script Analysis at the Madrid Cinema School. Since 2005, he works at Take It Easy (a Lisbon based production company) as a fiction and commercial director, editor, animator and/or illustrator; where he also develops his personal projects, sometimes within the house's creative department: Easylab. He still dislikes football.