He was born Georgious Sotiriou in Leytonstone, London on March 8 1975 to Antonia Kritikou and Kyriacos Sotiriou a lecturer.
George was raised in East London. He studied at Hatfield University where he gained a BA Hons in Product Design.
In 1994 George formed his own record label - Bouncing Bubble Records and released his first 5 track EP in the same year.
He is working as a freelance artworker and also in the process of setting up his cupcake bakery emporium and is known as 'The Bubble Boy Baker'.