LaTanya Potts

Casting is the element that holds a film together. It's that creative eye for detail, that sixth sense for the next A-Lister, and having that ear to the ground, that Louisiana culture, California bred LaTanya Potts Casting has been doing for the last 16 years. Hers is indeed the "main ingredient. LaTanya Potts began casting more than 16 years ago. And whether it's working on the Samuel Jackson and Bernie Mac helmed, Miramax produced and Malcolm Lee directed blockbuster Soul Men, casting television programs such as Just Jordan, Templeton Pride, or coordinating Moesha or The Steve Harvey Show, and the just completed Atlanta-based indie flick, The Retirement Party, LaTanya Potts Casting consistently goes beyond what the budget dictates and is keen on recognizing and cultivating new talent. Instead of circulating the same actors, Potts is always scouting new, exciting screen stars who can be molded. One of the most memorable selections she made was casting a then unknown Terrence Howard in Love Chronicles. Howard, of course, went on to be nominated for an Academy Award and is one of today's best known actors. LaTanya Potts Casting has recently branched out and is now bicoastal with an office in Los Angeles and Atlanta. During her time in the business, Potts has worn many hats in the industry, having worked at Paramount, CBS, Warner Bros. and FOX. In addition to casting, she has also worked as a talent coordinator for several award shows and as a producer for television and film. LaTanya has worked on the gamut of casting projects from studio to independent films; small and large budgets; predominantly African American to mainstream; and television, commercials and stunt casting.