Sam Toles

Sam Toles is an entertainment & technology executive currently serving as Chief Content Officer at iFit, an innovative connected fitness content company specializing in story driven fitness, and owner of the NordicTrack brand. Prior to iFit, he was the Chief Content Officer at Bleacher Report, the world's most engaged sports media brand. When he was Vimeo's SVP, GM Entertainment, Toles built a portfolio of content offerings, launching Vimeo's original programming efforts which included "High Maintenance" (now on HBO). Toles has acquired, overseen, and executive produced projects that have been nominated for an Academy Award (Vimeo Original Pear Cider and Cigarettes), multiple Primetime Emmy and Sports Emmy Awards, and in 2020 Bleacher Report won the prestigious "Best In Sports Media Award" from Sports Business Journal recognizing the outstanding efforts the company has achieved in content. Toles also served as SVP of Digital and New Platforms for Metro Goldwyn Mayer, where he oversaw production of several high profile projects including a new Stargate series and a re-imagined "Mr. Mom", Vudu's first commissioned Original Series. Toles began his career at New Line Cinema and has held executive roles at Warner Brothers, Warner Music Group (Rhino), FremantleMedia, Gaia (formerly GaiamTV) and Paramount Pictures.