Latashia DeVeaux

As a seasoned PR and talent relations executive with 20+ years of studio, network, publicity, brand/event marketing, project management, and legal affairs experience, Latashia DeVeaux has competently delivered ongoing consulting and public relations to client fields including corporate, digital/technology, consumer brands, nonprofit, and the entertainment industry, including music, television, streaming, and film. Upon completed her undergraduate degree, Latashia spearheaded operations at the Los Angeles based DeVeaux Agency and DeVeaux Media Group as well as its parent company, DeVeauxted Enterprises, Inc., where she oversaw an ever-expanding list of clients. She was responsible for securing sponsorship, financial and business transactions, and media outreach and publicity logistics for the agency's non-profit, television, theater and home video clients. Other areas of interest to note of DeVeaux's career are two years as a Music Coordinator/Assistant Supervisor on two feature film soundtracks for Walt Disney's Holes and Sony Picture's Laurel Canyon. She also provided extensive research and publicity for the book launch of Hip Kid Hop, rap-a-long children's book series encouraging and teaching children how to read and rap, where she enlisted the participation of rap artists: LL Cool J, Missy Elliot, Shaggy and Doug E. Fresh. Latashia extended her reach by serving as an Associate Producer on 11-04-08: The Day of Change for Starz Entertainment. This documentary recorded famous actors as they relived a historical day in America - the election of President Barack Obama. She also executive produced and garnered celebrity support on behalf of the Black AIDS Institute, Magic Johnson Foundation and Kaiser Foundation for the Greater Than AIDS and Test 1 Million campaigns. At the same time, Latashia co-produced the United States Tennis Association's annual summer event to support the organization's diversity initiative, which is attended by key influencers and tastemakers entertainment, corporate and political arenas. As a personal testament to the character of DeVeaux, she has a standing record of intricate involvement with several charities and community-based organizations. Her passion is reflected by her deep commitment to building and restoring local communities and supporting women in the workplace. She is the President of Black Public Relations Society, Los Angeles (BPRSLA) and an Advisory Board Member for Texas Southern University. Latashia holds two Bachelors of Art degrees in Political Science and African-American Studies from California State University, Northridge, a Masters from USC and an MBA from UCLA.