Edoardo Agnelli

Only son of Fiat titan Giovanni Agnelli, and his wife Marella Agnelli, Edoardo served briefly on the board of directors of the family-owned soccer team, Juventus, but was more interested in mysticism than in making cars. He studied religion at Princeton, and took part in a world day of prayer in Assisi in 1986. Although he seemed burdened by the mantle of his surname, after he was busted in Kenya for drug possession in 1990, he announced at a press conference that he was taking over Fiat. This stunt earned him Gianni's ire, who passed Edoardo over in favor of a nephew. Edoardo committed suicide by jumping off a bridge in Turin; Gianni himself joined police at the scene. Edoardo never married, but had an illegitimate son whom Gianni never recognized. John Elkann, the eldest child of Gianni's daughter, was named Chairman of Fiat S.p.A. in 2010.