Jeff Fiorentino is a Los Angeles & UK based guitarist/composer of music for primarily for film and television. Jeff is a member of ASCAP (American society of composers, authors, & publishers). His catchy rock and blues based guitar-hooks can be heard on an almost daily basis on television networks all over the globe. In film Jeff is best known for his work with writer/producer/directer Paul Mackie (UK), formerly of Red Men Films, and now 5th Estate films. Jeff also works with several video game companies in the US, Australia, and the UK producing guitar riffs and guitar-based sound effects for their games.
Beyond film and television and with the permission of project producers, Jeff releases much of the music he produces to a large internet audience on platforms like SoundCloud and HearThis. With his music racking up more than 20 million plays and 15 million downloads over the years, it's proven to be a winning formula.
Jeff however may be best known to guitar-freaks and geeks online as the founder and star of the show at the legendary JFRocks.com. Which in 2001 was one of the first websites to offer full length video guitar lessons. JFRocks.com laid the foundation for much of what we see in the way of guitar lessons online these days. Since its founding in 2001 the JFRocks brand has spawned many off-shoots and projects, including the now disbanded film company Story City Entertainment, and more recently since 2012 JFRocks Music Publishing (ASCAP), which handles the publishing and distribution of virtually all of the guitar-music Jeff produces for film, television, video games, the internet at large etc.