Ayi Jihu

Born in the small village of Leibo, in the province of Sichuan China, Ayi has risen to become China's foremost international lady of R&B and the first Chinese independent artist to truly make her mark in the West. Dubbed the 'Chinese Madonna', she has remained independent and built a following of millions worldwide through hard work digital social media and diversification of her talents. Ayi Jihu has grown as much through her philanthropy, charity, social interactions, film, gaming and networking as she has done through her enigmatic music, dance and entertainment persona. Ayi Jihu is a 'New breed' of artist and celebrity, personifying giving back before actually getting and encompassing a 'Whole package' approach from the onset. Ayi's ability to crossover and reach so many people through her music, video, film and games has seen her become a cultural Ambassador for The United Nations, Sisha (South East Asia Investigations into Social and Humanitarian Activities) an anti human trafficking organization, Bafol Autism Foundation, Faavm (champion of minority equality) and other global organizations. Ayi Jihu's journey has not been an easy one. Initially misunderstood by her people it has taken years of constant achievement around the world to begin to win them over. No journey to success comes without a price. Ayi Jihu has suffered Cyber Bullying and Internet 'Trash talk' from those who would see her fail. Attacks by bloggers like 'China Music Radar' prompted Ayi to start her cyber bullying campaign, going into schools helping kids to fight bullying and especially cyber-bullying which is on the rise. Ayi Jihu is no stranger to controversy but continues to grow and achieve her goals despite this. Ayi Jihu is an historic artist, building bridges between East and West socially, in business and through entertainment in a way that no one has been able to do before. Ayi is native Yi and represents the many minorities of China. She is perhaps now the biggest International Yi/Sichuan Star ever (over 300 million people represented) and she is loved by her people for putting their beautiful culture more onto the world map. Ayi Jihu has traveled the world and performed for millions of people, dignitaries and entertainers. Fusing musical and visual cultures wherever she goes. She is a much sort after artist especially by those wishing to cross into China. Ayi has become famous for getting behind people of color, their music, culture and social needs.