Kaja Grujic, raised in America, with mixed roots from the Balkans, strives to use digital media to transgress borders and promote alternative ways of understanding personal and cultural identities. Grujic explored this intersection while completing a Dual BA program between Sciences Po Paris, studying political science, and Columbia University, studying film and media studies. Mostly interested in art direction and costume design, Grujic has worked in various sectors of the fashion industry, from digital content production in Singapore to sales and client relations in Paris. Grujic hopes to continue to use the powerful make believe of fashion and digital media to uncover forgotten narratives, give voice to communities who are often misheard, and ideally offer people the potential to color and shape the future.