Alicia Alba

As Co-Founder of Alba Adventures, Alicia takes part in many aspects of production including filming, narration and storyboard concepts. She also has her own column called SuperSkiMom where she provides ski moms with advice about skiing as a family. Alicia being part of a husband and wife team with no formal training in filmmaking, they began documenting their family adventures through video. It wasn't long before they became better at their craft and their works being featured at film festivals and published at various media outlets. Through visuals and narratives they have inspired families to get outdoors and embrace family time together.