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“Cruella” is a prequel set in London, 1970s, and it's a story about a young grifter with big dreams of becoming a fashion designer. As she doesn’t have any clear opportunities to accomplish her goal, she relies on being a petty thief together with a couple of friends, until she catches the eye of legendary designer Baroness Von Hellman. Their relationship develops through challenging and unstable events which end up leading our protagonist, Ella, the young grifter, to a self-discovery journey, causing her to embrace her wicked side and become Cruella de Vil.