Too Big to Fail has repeated use of the F word, and pretty much every one of its variants.(Not to mention, A-word, s-word, and a few others.) Overall, the language is not non-stop harsh, or used strictly for shock value, but simply angry people using profanity. To someone (me) raised in the Northeast, it seemed fairly natural. To someone raised in the South (where I live now), it might be off putting. Best summation I can come up with: locker room talk.