The film revolves around the issues that Maoz faces due to his sexual orientation.

Apart from having to cope with his illness through medication and regular blood tests, he has to reconcile his homosexuality and religious upbringing.

On one hand, he embraces his sexual nature, as can be seen when he is interviewed at the "Happy Pride" gay parade. On the other hand, he has to manage his family's conflicting emotions towards his sexual orientation.

In several scenes, different members of his family speak about their difficulties in coming to terms with his homosexuality and his HIV condition, and their concern over the potential danger that he poses to their children due to it.

His mother also raises her concern that his homosexuality is a violation of the Torah.

The main theme of the film revolves around the issues associated with Maoz's sexual and cultural identities, as well as the difficulties of coping with his family's reactions.

'Who's gonna love me now?' is a documentary about Saar Maoz, a homosexual Israeli with HIV who has been living in London for the last 17 years. The documentary focuses on his dilemma on whether to remain in London or return to Israel to be with his family, as well as his family's reactions to his sexual orientation and medical condition.