BT: Halo (2020)

BT has put people at the forefront of its latest campaign to promote the company's consolidated plan, BT Halo. Created by Saatchi and Saatchi and set to a spoken-word poem, the 90-second ad features gamers, athletes and musicians as they showcase the perks of BT's bundled broadband, mobile and phone plan. It ends as a girl is reunited with her father, thanks to the unifying power of the internet. Focusing on a series of numbers - from two people playing a game to London's 312,000-strong global climate protest - the spot will make its TV debut (17 February) during Love Island on ITV2.