Il libro promosso
Il libro promosso

Il libro promosso (2019)

None | Italy | Italian | 30 min | 2019-12-11
Directed by: Tiziano Sossi
N/A

The history of editorial advertising, from Gutemberg until today. Angelo Stella introduces the exhibition Il libro promosso cured by Ambrogio Borsani which tells in detail how advertising to promote books has taken many forms and undergone many mutations, becoming in most cases a real art. Including some short promotional films including one on Pasolini for Einaudi.

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