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In 1996, Boris Yeltsin, ill and hated, ran for a second term as President of Russia. Facing him was a Communist candidate, Gennady Zyuganov, who was praised by those who had been forgotten by the post-Soviet transition. At the beginning of the race, Yeltsin had barely 3% of the vote, but against all odds he managed to get re-elected with nearly 54% of the votes. How could he win?