Boom Street (2012)

Itadaki Street Wii, was released as Fortune Street in North America and Boom Street in the United Kingdom. In 2012, AMV BBDO teamed up the iconic video game franchise with Asda, in a campaign promoting the two brands across all media platforms, that included both national television and national radio broadcasts. At the time, Asda was the second-largest supermarket chain in all of the United Kingdom.