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The backdrop of Generations is the advertising industry, with a storyline that celebrates the dreams and aspirations of South Africans. As in most soaps, rivalry, treachery, and blackmail between siblings, friends, and foes alike are common. Suspense, intrigue, and tension are the order of the day as the plot unfolds and romance influences relationships between warring parties. It's just the reality of the present generation's lifestyle, where conflicts are ubiquitous and endless. It includes African influences with themes of witchcraft and magic.