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What is Success? It's my belief that success isn't just about making money. Most people start a business for the freedom they expect it to give them. The cold hard reality is that most entrepreneurs end up working longer hours and for a lot less than a typical wage. If someone works harder than an average worker, then why doesn't every entrepreneur become massively successful? Meet your host, John North who is a Five-Time #1 Best Selling Author and his global journey to discover ideas and inspiration for all entrepreneurs.