AT&T - Shout your love from the mountaintop (2012)

The AT&T Live valentines campaign. 8 Actors dressed up as mountain men located on Mount Baldy, just outside LA. Users left valentines messages across their social. The 'Mountain Men' then shouted out the messages live from the Mountaintop. Each shout was then automatically edited and appeared with a sting the users social network. The most successful digital campaign from AT&T for the year.