Carey Price & Ubisoft's Assassin's Creed III (2012)

Carey Price is playing Assassin's Creed III in his hotel room, prior to a game; he plays along until he believes to be the character Connor, and later on back to reality invites his fans to join the charity initiative to participate in the auction of 3 custom-made masks. The series accompanies him throughout the launch of the game in Montreal, Canada, where he talks to the press and continues on a one-to-one conversation about his involvement with this initiative.