K Beauty Salon (2020)

Last April, BTS, the Korean boy band, was chosen by the Times magazine as one of the world's 100 most influential people in 2019. The Korean wave, now a worldwide phenomenon, also includes K-beauty, the Korean way of beauty, fashion and style increasingly influencing the global trend. 'Beauty' Is beyond just looking good, it's more about being self-confident and loved. 'Beauty' is one of the common interests of people around the world. TBC's K-beauty salon is a 'global beauty' program that shares and empathizes 'K-beauty' with the global citizens. More specifically, it offered top-notch beauty service to the Vietnamese local residents of Danang for 3 days, by opening a special salon with Korean beauty artists and celebrities. We present an unforgettable memory to the local customers by interacting with them, under the slogan of 'beauty'